st. regis

Brand Partnerships
Influencer Marketing
Food & Beverage Public Relations
Website Design & Development

With the goal of driving local, regional and national awareness to the St. Regis Atlanta's holiday programming, we worked with the St. Regis team to ideate and execute a partnership for the holiday season. Drawing on our knowledge of the Atlanta market, our team brought together Buckhead's celebrated Lucy's Market, Summerour Architects, interior design studio Susan B. Bozeman Designs and Appalachian Antique Hardwoods to create the Astor Chalet at St. Regis Atlanta. From Thanksgiving weekend through Christmas, the cozy Swiss-inspired chalet, reminiscent of an alpine winter wonderland, featured a magical Christmas pop-up shop from Lucy's along with a stunning 24-foot holiday tree, beautifully decorated with an Old-World European elegance. In addition to the partnership, our creative team designed and developed a custom website showcasing the activation.

St. Regis Website showcasing bread & Butter's website design and development services

sales increase

Forbes "17 Holiday Pop-Ups You Must Visit"
St. Regis holiday pop-up
St. Regis instagram posts
St. Regis Astor Chalet holiday pop-up
The Atlanta Journal Constitution "St. Regis Atlanta transforms into 'Astor Chalet' for the holidays"

St. Regis collaborated and executed a partnership with fashion illustrator and creator behind @TravelWriteDraw, Meagan Morrison, to ideate and create The Astor Chalet holiday illustration for use across social platforms and in media outreach.

Meagan Morrison instagram handle and follower count (175k)St. Regis instagram post
St. Regis holiday cocoa
PENTA article "The Season's Best Cocoa Cocktails"

increase in
holiday covers

Atlanta Homes article "Our Best of December"
St. Regis holiday pop-up