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Tim Ho Wan | Case Study | bread & Butter PR

Known as the world’s “cheapest Michelin-starred restaurant,” Tim Ho Wan opened its first US outpost in New York’s East Village, engaging bread & Butter to help craft its national presence on social media.

Tim Ho Wan | Case Study | bread & Butter PR

Known as the world’s “cheapest Michelin-starred restaurant,” Tim Ho Wan opened its first US outpost in New York’s East Village, engaging bread & Butter to help craft its national presence on social media.

Known as the world’s “cheapest Michelin-starred restaurant,” Tim Ho Wan opened its first US outpost in New York’s East Village, engaging bread & Butter to help craft its national presence on social media.

bread & Butter launched Tim Ho Wan’s channels across Facebook, Twitter, and Instagram pre-opening, populating the pages with engaging content to attract awareness. After opening, b&B furthered their digital presence by securing high-profile influencer coverage from accounts such as @evachen212 (732k followers), @noleftovers (291k followers), and @cy_eats (162k followers).

Additionally, b&B secured Tim Ho Wan on the Food Network’s Snapchat Discovery channel, which receives an average of 1 million views daily. The result of these various activations has landed Tim Ho Wan as a highly-engaged channel with consistent coverage and attention from local and national users and 17k followers strong.

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