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Ruschmeyers | Case Study | bread & Butter

Ruschmeyers Hotel, located in New York’s prized and highly-competitive vacation destination Montauk, enlisted bread & Butter Bytes to create fresh social media content leading up to and throughout the 2018 and 2019 summer seasons.

Ruschmeyers | Case Study | bread & Butter

Ruschmeyers Hotel, located in New York’s prized and highly-competitive vacation destination Montauk, enlisted bread & Butter Bytes to create fresh social media content leading up to and throughout the 2018 and 2019 summer seasons.

Ruschmeyers Hotel, located in New York’s prized and highly-competitive vacation destination Montauk, enlisted bread & Butter Bytes to create fresh social media content leading up to and throughout the 2018 and 2019 summer seasons. The property’s initial social feed reflected a surf culture that was not embodied on property, there was no defined social presence prior to working with bread & Butter. Wanting to identify as a “summer camp for adults,” the Ruschmeyers team wanted to seed aspirational summer social content pre-opening.

b&B created a fitting custom filter and curated photos from across the internet and from guests at Ruschmeyers to fill the feed.
b&B worked with Ruschmeyers for a total of 4 months, from pre-season to close, and increased the Instagram following by 41% in that time period.

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