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Death & Co. | Case Study | bread & Butter PR

With expansion on the horizon, cocktail icon Death & Co approached b&B to elevate its social media presence, crafting an aesthetically-cohesive Instagram feed that educated followers about the many facets of Death & Co.

Death & Co. | Case Study | bread & Butter PR

With expansion on the horizon, cocktail icon Death & Co approached b&B to elevate its social media presence, crafting an aesthetically-cohesive Instagram feed that educated followers about the many facets of Death & Co.

With expansion on the horizon, cocktail icon Death & Co approached b&B to elevate its social media presence, crafting an aesthetically-cohesive Instagram feed that educated followers about the many facets of Death & Co, including its cocktails, staff, food program, brand partners and retail offerings.

b&B created a subtle, yet carefully-curated, color block aesthetic that reflects the ethos of the brand and interior details of their bars. Each of the three photos in a single row includes a select color, creating a cohesive feel, yet still allowing flexibility in the type and frequency of content being posted.

b&B also worked closely with Death & Co’s photographers to create shot lists and inspirational mood boards for each upcoming photoshoot, ensuring that photos are being taken with the correct aesthetic in mind, and that specific dish and cocktail photo needs are being fulfilled.

Content has resonated with followers in their target demographics, resulting in an average of 400 additional engagements per post, and 20,000 new followers within their target expansion markets in six months.

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