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BAAR BAAR | Case Study | bread & Butter PR

BAAR BAAR, a trendy upscale Indian gastro bar in New York City, enlisted bread & Butter Bytes to create a unified and strategic social media feed to spread awareness for the restaurant.

BAAR BAAR | Case Study | bread & Butter PR

BAAR BAAR, a trendy upscale Indian gastro bar in New York City, enlisted bread & Butter Bytes to create a unified and strategic social media feed to spread awareness for the restaurant.

BAAR BAAR, a trendy upscale Indian gastro bar in New York City, enlisted bread & Butter Bytes to create a unified and strategic social media feed to spread awareness for the restaurant.

With a beautiful interior and eye-catching culinary creations by Chef Sujan, BAAR BAAR required visual social media marketing to match the concept and acquire target audience.

b&B curated the feed using user-generated content, professionally shot photography and photos from the team onsite to create a light, vivid and unified aesthetic that represents the spice, layered flavors and care in the Indian cuisine.

b&B increased the Instagram following by over 36% during this aesthetic switch, and the account maintains a 26% engagement rate, well-above industry standard in the restaurant and food vertical.

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