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Otto's | Case Study | bread & Butter PR

The Adolphus Hotel opened Otto’s Coffee Shop as an all-day Viennese-style café. In order to make the name and brand known immediately amongst Dallas locals, bread & Butter invited top Dallas influencers to share two distinct rounds of key messaging

Otto's | Case Study | bread & Butter PR

The Adolphus Hotel opened Otto’s Coffee Shop as an all-day Viennese-style café. In order to make the name and brand known immediately amongst Dallas locals, bread & Butter invited top Dallas influencers to share two distinct rounds of key messaging

The Adolphus Hotel opened Otto’s Coffee Shop as an all-day Viennese-style café, designed to caffeinate and feed Dallas residents and hotel guests in a comfortable and stylish setting. In order to make the name and brand known immediately amongst Dallas locals, bread & Butter invited top Dallas influencers to share two distinct rounds of key messaging: Instagram Stories teasing that Otto’s Coffee Shop is opening and hosting a free coffee day on that opening day, and a follow up Instagram newsfeed post re-sharing this information and re-affirming messaging.

bread & Butter secured 20+ influencers to attend the influencer-driven friends and family event over a two-day span. These influencers created over 15 newsfeed posts, 130 Instagram Stories, 6,542 engagements and over 263,000 local impressions.

Key coverage influencers included: @dallasfoodfreak,@thedallasyum, @forkintexas, @askfoodbitch, @eddiefortuna and more.

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