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Le Creuset | Case Study | bread & Butter PR

Le Creuset launched a new color – a smoky gray called “Gris” exclusive to their outlet stores and partnered with bread & Butter to digitally debut the new hue.

Le Creuset | Case Study | bread & Butter PR

Le Creuset launched a new color – a smoky gray called “Gris” exclusive to their outlet stores and partnered with bread & Butter to digitally debut the new hue.

Le Creuset launched a new color – a smoky gray called “Gris” exclusive to their outlet stores and partnered with bread & Butter to digitally debut the new hue. b&B created an ambassador program and recruited and engaged influencer partners to spread the word and drive traffic to select Charleston, New Orleans, Denver, and Carlsbad/San Clemente, CA factory stores.

bread & Butter secured 8 partners to promote the color, resulting in 138,007 total impressions, 10 total Instagram posts, 10,100 total engagements and over 400 clicks to site to find directions to local outlet store. The color launch was the highest selling launch in each focus market to date.

showmeyournola-image

@showmeyournola


27.8k followers

1,280 engagements

whatcaitate-image

@whatcaitate


41k followers

1,702 engagements

milliganmovement-image

@milliganmovement


12.4k followers

1011 engagements

brandiego-image

@brandiego


8,972 followers

213 engagements

charlestonfoodiebabe-image

@charlestonfoodiebabe


23.9k followers

2110 engagements