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Lady M | Case Study | bread & Butter PR

Cult-followed luxury dessert brand Lady M Confections tapped bread & Butter to spearhead its boutique visits and cake sample sends to f&b and lifestyle influencers in New York City, Los Angeles, Chicago and Boston.

Lady M | Case Study | bread & Butter PR

Cult-followed luxury dessert brand Lady M Confections tapped bread & Butter to spearhead its boutique visits and cake sample sends to f&b and lifestyle influencers in New York City, Los Angeles, Chicago and Boston.

Cult-followed luxury dessert brand Lady M Confections tapped bread & Butter to spearhead its boutique visits and cake sample sends to f&b and lifestyle influencers in New York City, Los Angeles, Chicago and Boston. b&B engaged preferred partners to create original content, coupling outreach with key feature flavor messaging, to produce connective lifestyle imagery and ensure strong brand awareness and visibility.

bread & Butter secured both newsfeed and original imagery with desired visual aesthetic yielding results including over 1,662,800 impressions and 9,586 engagements from content placements.

Coverage from key influencer partners included: @heydavina (173k followers), @maryoton (222k followers), @carissa_burton (39.8k followers), @runwaychef(25.3k followers) and @bostonfoodjournal (39k followers).

itsminniekim-1

@itsminniekim


71.5k followers

1,641 engagements

carissa burto-1

@carissa_burton


39.8k followers

964 engagements

heydavina-1

@heydavina


173k followers

3,770 engagements

runwaychef-1

@runwaychef


25.3k followers

399 engagements

christinalau-1

@christinalau_


23.2k followers

1,547 engagements

arielle.sophia-1

@arielle.sophia


16.2k followers

529 engagements