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Katsuya | Case Study | bread & Butter PR

Katsuya approached bread & Butter to promote Katsuya’s diverse menu offerings, iconic design and seasonal promotions. b&B established an influencer partnership campaign to give Katsuya fresh, impactful exposure and to keep the brand top of mind.

Katsuya | Case Study | bread & Butter PR

Katsuya approached bread & Butter to promote Katsuya’s diverse menu offerings, iconic design and seasonal promotions. b&B established an influencer partnership campaign to give Katsuya fresh, impactful exposure and to keep the brand top of mind.

After many years in the LA restaurant scene and a stylish redesign, Katsuya approached bread & Butter to promote Katsuya’s diverse menu offerings, iconic design and seasonal promotions. b&B established an influencer partnership campaign to give Katsuya fresh, impactful exposure and to keep the brand top of mind.

bread & Butter secured over 28 top-tier lifestyle and food-focused influencers across the country to dine at their local Katsuya, shoot content and share their experience with their followers. It was imperative to secure influencers that were a fit for the brand to make the biggest impact and produce the most authentic coverage possible. With more than 4.5 million impressions and over 35 photos shared, Katsuya was further cemented as a place to see and be seen in LA. The constant coverage from high-profile food and lifestyle influencers helped to build intrigue and trust around the Katsuya brand.

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