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Hotel San Francisco | Case Study | bread & Butter PR

Financial district hotspot, Hotel San Francisco, enlisted the help of bread & Butter in Spring 2019 to build buzz for their new downstairs lounge, the DownUnder, as well as continue to promote their trendy upstairs club.

Hotel San Francisco | Case Study | bread & Butter PR

Financial district hotspot, Hotel San Francisco, enlisted the help of bread & Butter in Spring 2019 to build buzz for their new downstairs lounge, the DownUnder, as well as continue to promote their trendy upstairs club.

Financial district hotspot, Hotel San Francisco, enlisted the help of bread & Butter in Spring 2019 to build buzz for their new downstairs lounge, the DownUnder, as well as continue to promote their trendy upstairs club. They wanted to reach out to both larger influencers and powerful micro-influencers in San Francisco, specifically focusing on lifestyle.

bread & Butter secured 12 partners to showcase the space and all their offerings. With 15 permanent feed posts and 68 story slides on their Instagram accounts, the campaign achieved 24,896+ engagements and 831,190+ impressions.

Key influencer partners included large-scale lifestyle influencers such as, @glitterguide (607k followers) and @stephweizman (136k followers), as well as popular SF-based names like @justincblomgren (70.2k followers) and @tiffwang_ (63k followers).

glitterguide-1

@glitterguide


598k followers

7112 engagements

stephweizman-image

@stephweizman


151k followers

10,463 enagements

vickystetekluh-image

@vickystetekluh


38.7k followers

457 engagements

justincblomgren-image

@justincblomgren


73.6k followers

3.696 engagements

tiffwang -image

@tiffwang_


73.8k followers

3,322 engagements

asideofsweet-image

@asideofsweet


32.6k followers

1,881 engagements