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Aertson Stay Human | Case Study | bread & Butter PR

Kimpton’s Aertson Hotel tasked bread & Butter to secure three influencer partners to showcase the hotel’s unique amenities and draw awareness to the Kimpton Stay Human Project.

Aertson Stay Human | Case Study | bread & Butter PR

Kimpton’s Aertson Hotel tasked bread & Butter to secure three influencer partners to showcase the hotel’s unique amenities and draw awareness to the Kimpton Stay Human Project.

Kimpton’s Aertson Hotel tasked bread & Butter to secure three influencer partners to showcase the hotel’s unique amenities and draw awareness to the Kimpton Stay Human Project. The social experiment centers around a room filled with unique, experiential elements that allow guests to challenge their preconceived notions about travel and connect with past & future participants. b&B tapped a strategic list of targeted influencer partners who could organically incorporate the elements of the room into their content. Megan and Liz of @meganandliz, a singer/songwriter duo, were engaged for the first stay in the room. Their musical tie was the perfect fit to kick off the activation at the Nashville property and among their contributions, they recorded an original song for future guests to enjoy. Other partners include, Sandra of @sandramorganliving and Savannah McKinley of @savmckinley.

With over 11 permanent feed posts, 36 story slides, and 76 images for social media use to promote the activation, the campaign achieved 16,208+ engagements and 1m+ impressions.

savmckinley-image

@savmckinley


21.7k followers

3,466 engagements

sandramorganliving-image

@sandramorganliving


88k followers

4,539 engagements

meganandliz-image

@meganandliz


87.3k followers

8,203 engagements