rowan-logo-uai-516x150

The Rowan | Case Study | bread & Butter

Kimpton The Rowan Palm Springs marks the Southern California desert debut for the leading boutique hotel company. Kimpton selected bread & Butter as its PR partner for the launch of the 153-room property—with the city’s first and only rooftop pool.

The Rowan | Case Study | bread & Butter

Kimpton The Rowan Palm Springs marks the Southern California desert debut for the leading boutique hotel company. Kimpton selected bread & Butter as its PR partner for the launch of the 153-room property—with the city’s first and only rooftop pool.

A major anchor of the Downtown Palm Springs revitalization project, Kimpton The Rowan Palm Springs marks the Southern California desert debut for the leading boutique hotel company. Kimpton selected bread & Butter as its PR partner for the launch of the 153-room property—the tallest building in Palm Springs with the city’s first and only rooftop pool.

b&B’s campaign focused heavily on media relations to generate a steady stream of A-list editorial placements, positioning The Rowan as Palm Springs’ newest hotspot for both locals and travelers, strategically timed to publish surrounding the hotel’s opening and maximizing exposure ahead of high season.

To date, Kimpton The Rowan Palm Springs has appeared in nearly 500 stories across travel, luxury lifestyle, design, weddings and meetings & events media including Martha Stewart Weddings, The Hollywood Reporter, Vogue.com, C Magazine, Los Angeles Times, Wallpaper.com, Departures.com, American Way, Sunset, Dwell.com, Smart Meetings, San Francisco Magazine, The Desert Sun, Alaska Beyond, and more. Kimpton The Rowan Palm Springs has been named to Condé Nast Traveler’s ‘2018 Hot List’ and ranked ‘#1 Top Hotels in Southern California’ in Condé Nast Traveler’s 2018 Readers’ Choice Awards.