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Ruschmeyers | Case Study | bread & Butter

Ruschmeyers engaged bread & Butter to generate buzz in preparation for its seasonal summer opening to drive reservations and maintain its reputation as one of the top places to eat, stay and play in Montauk.

Ruschmeyers | Case Study | bread & Butter

Ruschmeyers engaged bread & Butter to generate buzz in preparation for its seasonal summer opening to drive reservations and maintain its reputation as one of the top places to eat, stay and play in Montauk.

Ruschmeyers engaged bread & Butter to generate buzz in preparation for its seasonal summer opening to drive reservations and maintain its reputation as one of the top places to eat, stay and play in Montauk. Highlighting the hotel’s camp-like vibes, destination dining and lively atmosphere, the team pitched the hotel and restaurant as the top Montauk place to see and be seen for locals and visitors alike.

bread & Butter’s three-month campaign resulted in earned coverage in key regional and national outlets including Men’s Journal, Forbes, Jetsetter, Fodor’s, Uproxx, PureWow, Modern Luxury, Bella Magazine, Hamptons.com, Newsday, The Manual and more. Additionally, bread & Butter worked with the Ruschmeyers team to secure media reservations for Harper’s Bazaar and CNN Travel, with both outlets producing stories that ran in in the spring, in addition to separate features slated to run in the following spring, ahead of Ruschmeyers’ 2020 summer opening.