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Mondrian | Case Study | bread & Butter

Mondrian South Beach, the iconic hotel featuring whimsical design elements, tasked b&B to garner national and international coverage on the property, as well as bring locals to the property via new F&B programming and signature GUYandGIRL spa.

Mondrian | Case Study | bread & Butter

Mondrian South Beach, the iconic hotel featuring whimsical design elements, tasked b&B to garner national and international coverage on the property, as well as bring locals to the property via new F&B programming and signature GUYandGIRL spa.

Mondrian South Beach, the iconic hotel featuring whimsical design elements and a famed pool overlooking the Miami skyline, tasked b&B to garner national and international coverage on the property, as well as bring locals to the property via new F&B programming and signature GUYandGIRL spa.

b&B secured international coverage both online and in print featuring in outlets such as Vogue Brazil and the UK’s largest daily newspaper, The Telegraph. On a national level, b&B strategically secured placements for Mondrian in publications across all sectors of the media (luxury lifestyle, bridal, meetings & convention trades and consumer-facing travel outlets) showcasing coverage in Robb Report, Brides.com, ConventionSouth, Forbes Travel Guide and Travel + Leisure among others. Locally, b&B put the hotel back on residents’ radar as a hotspot for pool days, special events, a buzzing brunch and a day at the acclaimed spa. Through solid media relationships and strategic, timely story ideas, b&B has secured coverage in nearly every major Miami outlet including: Ocean Drive, NBC 6, UrbanDaddy, Eater, Miami.com, Miami New Times, Time Out Miami, Thrillist and WHERE South Florida.