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Puesto | Case Study | bread & Butter

When popular San Diego-based taqueria Puesto planned its expansion to Orange County, Santa Clara and Northern California, founder Eric Adler tapped bread & Butter to introduce the restaurant to the new markets, as well as garner national brand recognition.

Puesto | Case Study | bread & Butter

When popular San Diego-based taqueria Puesto planned its expansion to Orange County, Santa Clara and Northern California, founder Eric Adler tapped bread & Butter to introduce the restaurant to the new markets, as well as garner national brand recognition.

When popular San Diego-based taqueria Puesto planned its expansion to Orange County, Santa Clara and Northern California, founder Eric Adler tapped bread & Butter to introduce the restaurant to the new markets, as well as garner national brand recognition.

With the goal of sharing the authenticity of Puesto’s Mexico City-inspired cuisine, b&B secured Puesto as one of Orange Coast’s ‘Best Restaurants,’ as well as coverage in OC Weekly, Los Angeles Times, Eater SF, San Jose Mercury News, East Bay Times, Diablo Magazine and more. bread & Butter coordinated exclusive media preview events, public grand opening celebrations, brand partnerships and secured Puesto’s participation in high profile tasting events throughout Orange County and the larger San Francisco Bay Area.

Capitalizing upon viral food trends, bread & Butter worked with Puesto to create the world’s first taco donut, securing video coverage totaling more than 1.3 million views with Tastemade, BuzzFeed, Foodbeast and Thrillist. Other national press highlights secured by bread & Butter include Tasting Table, ‘TODAY,’ USA TODAY, Rachael Ray Every Day, Tastemade, Bravo’s “The Feast,” Food Network, InStyle, Liquor.com and more.