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Martins B-B-Q | Case Study | bread & Butter

bread & Butter began working with acclaimed pitmaster Pat Martin as his brands Martin’s Bar-B-Que Joint and Hugh Baby’s BBQ & Burger Shop were poised for growth in and outside of Nashville, TN.

Martins B-B-Q | Case Study | bread & Butter

bread & Butter began working with acclaimed pitmaster Pat Martin as his brands Martin’s Bar-B-Que Joint and Hugh Baby’s BBQ & Burger Shop were poised for growth in and outside of Nashville, TN.

bread & Butter began working with acclaimed pitmaster Pat Martin as his brands Martin’s Bar-B-Que Joint and Hugh Baby’s BBQ & Burger Shop were poised for growth in and outside of Nashville, TN.

b&B quickly got to work with a focus on raising brand awareness in key markets, as well as on the national stage. b&B secured profile placements for Martin and his restaurants in publications including The Local Palate, Southern Living, Conde Nast Traveler, Food & Wine, Eater National and more. Additionally, b&B landed Martin’s Bar-B-Que Sauce a spot on the coveted list of “Oprah’s Favorite Things,” leading to a 300% increase in revenue for the brand’s merchandise, as well as added promotion from O Magazine, People and Food Network Magazine.

b&B has drawn on its Southern hospitality, strategically located offices and community relationships to craft thoughtful, humble campaigns to help build buzz and brand awareness for Martin’s Bar-B-Que Joint as new locations opened in Birmingham, AL, Louisville, KY and Charleston, SC.