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Le Creuset | Case Study | Food & Beverage PR

Le Creuset engaged b&B to help promote its annual Factory-to-Table Sale with the goals of driving ticket sales through earned press, securing relationships with local charity partners and collaborating with local VIPs and social influencers.

Le Creuset | Case Study | Food & Beverage PR

Le Creuset engaged b&B to help promote its annual Factory-to-Table Sale with the goals of driving ticket sales through earned press, securing relationships with local charity partners and collaborating with local VIPs and social influencers.

Le Creuset, the legendary and Insta-worthy culinary brand known for its coveted cookware, engaged b&B to help promote its annual Factory-to-Table Sale with the goals of driving ticket sales through earned press, securing relationships with local charity partners and collaborating with local VIPs and social influencers.

b&B drew on its network of teams on the ground in cities including Denver, Nashville, Charleston and Los Angeles to build buzz through media placement, assist in the planning of VIP Events on opening day coordinate cooking demonstrations with top local chefs. Additionally, b&B handled invites and RSVPs for local media, restaurateurs, chefs and influencers to the kick-off event.

Through b&B’s efforts, each event earned numerous national and local press placements in outlets such as Food & Wine, Domino, Cooking Light, Delish, Elle Décor, Country Living, in addition to on-air broadcast segments with chef demos in all markets.