joythebaker

Joy the Baker | Case Study | bread & Butter

Joy Wilson, of popular website ‘Joy the Baker,’ came to bread & Butter for help promoting the release of her third cookbook, Over Easy: Sweet and Savory Recipes for Leisurely Days.

Joy the Baker | Case Study | bread & Butter

Joy Wilson, of popular website ‘Joy the Baker,’ came to bread & Butter for help promoting the release of her third cookbook, Over Easy: Sweet and Savory Recipes for Leisurely Days.

Joy Wilson, of popular website ‘Joy the Baker,’ came to bread & Butter for help promoting the release of her third cookbook, Over Easy: Sweet and Savory Recipes for Leisurely Days. Primary goals included increasing brand visibility while supporting Over Easy’s launch and corresponding national book tour.

b&B secured numerous broadcast placements including ‘The Today Show’ and ‘WGN Lunchbreak,’ as well as coverage in national outlets such as People, Southern Living, Better Homes & Gardens, Oprah.com, Country Living, Refinery29, InStyle.com, BonAppetit.com and more. b&B kept the buzz going online via Facebook Live appearances, Instagram takeovers and Tastemade’s Snapchat Discover Channel, all ensuring real time coverage and allowing for high-level audience engagement. Joy’s 10-city book tour featured sold out appearances in major markets across the United States.