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Lady of the House | Case Study | bread & Butter

Geraldine’s, Kimpton Hotels & Restaurant’s first Texas restaurant concept inside the Hotel Van Zandt in Austin, began working with bread & Butter with the goal of being known as one of Austin’s most buzzed about restaurants.

Lady of the House | Case Study | bread & Butter

Geraldine’s, Kimpton Hotels & Restaurant’s first Texas restaurant concept inside the Hotel Van Zandt in Austin, began working with bread & Butter with the goal of being known as one of Austin’s most buzzed about restaurants.

Geraldine’s, Kimpton Hotels & Restaurant’s first Texas restaurant concept inside the Hotel Van Zandt in Austin, began working with bread & Butter with the goal of being known as one of Austin’s most buzzed about restaurants.

b&B took a local approach by engaging the Austin food community through media tastings and events at the restaurant, showcasing Geraldine’s food and drink menus, all-star culinary team and music program. b&B secured consistent local and regional coverage in the Austin American-Statesman, Texas Monthly, Tribeza and PRIME Living Magazine. Geraldine’s cocktail “Far From The Tree” won the highly coveted “Official Drink of Austin” title.

b&B also helped establish Geraldine’s profile on a national level, with press covering in top tier outlets including The New York Times, Town & Country, Vogue, Food Network, Southwest: The Magazine, Food & Wine and more. As a result, the restaurant has become known as one of hottest restaurants in the region, as well a top destination for travelers headed to the Lone Star State looking to eat, drink, socialize and see live music.